Children's Grief Center: Brand Kit & IMC

CONCEPT:
The objective of this project was to create fully developed brand standards for The Childrens' Grief Center (CGC). Along with that, I developed advertising options for the company to reach further outside of the Midland, MI area. Specific goals were to expand color palette, establish fonts, set guides for newsletters, and integrate new graphic elements. Developments of the car wrap and billboard are to be added into the 5 year plan to successfully integrate the CGC into more communities across the state of Michigan. Contact me to have access to the full powerpoint to see the project in its entirety which will include applications, cost breakdown, and further suggestions for brand and company development.

DESCRIPTION:
Full Branding Kit
14' x 48' Billboard
Car Wrap
Pattern Design

DISCIPLINE:
Brand Development, Advertising, IMC